Actually, most bullying starts with face-to-face encounters and later may progress to texting, social media, and YouTube — which ups the harassment and humiliation with even more hurtful, and possibly fatal, results. All the more reason to stop bullying before it goes viral, says Charles Williams clinical psychologist. If adults are vigilant and stop the bullying at school, it may never get to the cyber stage. And if your child is being bullied online? Don’t brush it off. Report it to the school, and if physical threats have been made, get copies of the messages and report them to the police. Also, encourage your child to come to you if he or she sees cyber-bullying happening to another kid.